Are you building bridges or barriers?

Think about it: How many times have you almost placed an order, almost made an impulse buy or almost responded to a survey, but then realized that it would just take too much effort? Have you ever considered how many of your prospects made that same decision today? Read the rest of my article at […]

Sales are killing your business…

— Can sales really kill a business? Check out my blog this week at the Central Penn Business Journal. — Have you ever thought about how discounts can actually undermine your market and ruin your chances of selling your product or service for its full value?Movie A Dog’s Purpose (2017) Two of my favorite authors, […]

Guerilla Marketing from AdWords guru Perry Marshall

If you want to know everything there is to know about Google AdWords and you do not know who Perry Marshall is, find out! Perry is the AdWords guru and has been perfecting and proselytizing the right way to direct market using Google AdWords for many years. I make the introduction to Perry only because […]

Part I & II: Owning your market with targeted advertising

Read my latest Central Penn Business Journal Articles: Part I & Part II